Mythology is San Diego county's answer to a true "eco-boutique".  We currently offer a wide assortment of organic and cruelty-free products both on our newly revamped online eco department store as well as our brick & mortar.

Mythology offers organic fashion and cruelty-free accessories for men, women and baby/toddler.  We have a department of eco home goods, bath & body and local art. In addition to recently adding departments of vintage and recycled fashions for men and women.  Side note, we still produce over 20% of the products in-house under the label Richard Fredrick.  Just look for the manta ray!

Mythology was started by eco designer Richard Fredrick in Ocean Beach, California on September 11, 2004.  Since then, there have been retail locations in the neighborhoods of Ocean Beach, Normal Heights and South Park.  Our current location being:

2365 30th Street, South Park, San Diego, California.


Give us a call or email us at:

(619) 727-0792