Mythology is San Diego county's answer to a true "eco-boutique".  We offer a wide assortment of organic and cruelty-free products both on our newly revamped online eco department store as well as our brick & mortar location.

Mythology offers organic fashion and cruelty-free accessories for men, women and baby/toddler.  We also have a department of eco home goods, bath & body and local art.  In addition, we recently added departments of vintage and recycled fashions for men and women!  Side note, we still produce about 20% of the products ourselves under the label Richard Fredrick.  Just look for the manta ray!

Mythology Retail was started by eco designer Richard Fredrick in Ocean Beach, California on September 11, 2004.  Since then, there have been retail locations in the neighborhoods of Ocean Beach, Normal Heights and South Park.  Our current location being:

2365 30th Street, South Park, San Diego, California.

Richard Fredrick has also designed product for such companies as House of Blues, Harley Davidson and Nordstrom and has collaborated with and styled celebrities such as Dale Bozzio from the 80's hit band MISSING PERSONS.